Andrey Matuzov is a prominent Russian expert and thought leader in the advertising and branding industry, recognized for his pioneering approach toward Talent Management and Talent Capitalization theories. Matuzov promotes the idea that effective talent management serves as the essential entry point for building a fair and just future for humanity.
Throughout his career, Matuzov has significantly contributed to the growth and success of leading global consultancies and advertising agencies. Starting in the early 1990s, he became the head of the Russian advertising agency "Partner," part of APR Group. From the mid-1990s onward, as a senior partner of Omnicom Group Inc. NY in Russia, Matuzov was instrumental in developing business strategies for global industry leaders, including TBWA Chiat Day, Interbrand Zintzmeyer & Lux AG, Fleishman Hillard, Integer, DAS, Tequila, HAKUHODO, and M&C SAATCHI.
Matuzov has offered strategic branding and brand valuation services, notably utilizing methodologies from Interbrand Zintzmeyer & Lux AG, pioneers in brand valuation. His strategic insights and methodologies were critical in shaping the brand architecture and strategy of major Russian companies such as VTB, VTB 24, the Sochi 2014 Olympic Games, Svyaznoy, and Svyaznoy Bank, solidifying his reputation as a leader in the Russian brand consulting market.
His achievements with Omnicom Group include developing and implementing regional strategies aimed at strengthening the market positions of major international brands such as Apple, Nivea, Mars, Adidas, Henkel, Schwarzkopf, Sony PlayStation, Turkish Tourism Board, Michelin, Nissan, and Infiniti. Matuzov is renowned for applying global methodologies and innovative solutions that have fueled significant corporate growth, confirming his status as a world-class expert in strategic communications and brand consulting.
Matuzov advocates for the transformative potential of talent management and capitalization as a cornerstone of future-oriented human and organizational development. He positions Talent Management as a critical framework capable of creating equity and fostering sustainable growth on both societal and corporate levels.
Andrey Matuzov was born on September 29, 1972. He graduated from the Moscow State Institute of International Relations (MGIMO), Faculty of International Relations, in 1998.
Career highlights include:
CEO, ANCS GROUP (2012–2024, Moscow, Russia)
Chairman & CEO, M&C Saatchi Russia (2010–2022, London, UK)
CEO, BUMP Interactive (2008–2022, Moscow, Russia)
Chairman of the Board/Russia, Interbrand Zintzmeyer & Lux (2003–2022, Zurich, Switzerland)
CEO/Russia and Owner, TBWA (1998–2014, New York, USA)
Matuzov’s work and vision continue to influence the fields of brand strategy, corporate growth, and talent management on a global scale.
